Hearst Magazines, Magazine, $42.00
This used to be my favorite fashion magazine. That’s right, it *used* to be.
It’s really changed a lot when the new editor took over (Joanna Coles). The design is awful, some sections are almost ineligible.It also feels like they’re trying too hard to be like Vogue or Bazaar. If I wanted to read one of those magazines, I’d buy them.
Interestingly, I may not the only one who feels this way. Sales have been consistently low since Ms. Coles took over. In other industries, most executives would be “dealt with” fairly quickly if they were impacting the bottom line. Why does poor performance seem to be more tolerated in publishing?
For now, all I can say is that my subscription ran out and for the first time in many years, I won’t be renewing it. I am now subscribing to the UK version.
Ipc Magazines Ltd, Magazine, $106.00
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